Edelgran is an Estonian brand and e-commerce platform that has been offering carefully selected garden, grilling, and seasonal products since 2013.
Today, the Edelgran brand is operated by Arras OÜ. Through the Edelgran online store, we offer both Edelgran-branded products and a carefully curated selection of products from internationally recognized brands that are part of our product portfolio.
The Edelgran brand primarily represents our range of decorative stones, Christmas tree stands, and seasonal holiday products. Alongside these, our online store features premium grills, grilling accessories, and outdoor living products from trusted manufacturers and brands that we proudly represent.
Our goal is to provide products that are:
- Innovative and distinctive
- Practical and high-quality
- Built for long-term use
- Carefully selected based on real-world experience
Our Story
2013
The Edelgran journey began with the retail sale of Christmas trees.
2014
Quick-lock Christmas tree stands were added to our range, and we became one of the first companies in the region to actively promote this innovative product category.
2016
We expanded into decorative stones after recognizing a gap in the market for attractive, low-maintenance landscaping solutions. What started as a personal need evolved into a growing product category.
2017
Ceramic grills and grilling accessories joined our portfolio. Recognizing the potential of ceramic grilling, we aimed to make high-quality outdoor cooking more accessible to consumers.
2019
Our passion for grilling and product development led to the creation of Dreamfire®, our own premium ceramic grill brand. This enabled us to develop products tailored to the demands of both dedicated home users and competitive barbecue enthusiasts.
Since 2020
We have continued to expand our portfolio through partnerships with international manufacturers and brands, always focusing on products that deliver quality, innovation, and value to our customers.
Our Team
Our team consists of passionate grill enthusiasts, outdoor living advocates, and experienced industry professionals. Among us are award-winning barbecue competitors whose expertise helps shape the products and solutions we offer.
We believe in selling products that we genuinely use and trust ourselves. Whether it is decorative stones enhancing our gardens, grills used at competitions and family gatherings, or our quick-lock Christmas tree stands during the holiday season, our products are tested in real-life situations before reaching our customers.
Our Values
We see our customers as long-term partners. Building strong relationships through trust, professional advice, and exceptional service is at the core of everything we do.
Customer satisfaction remains our highest priority, and we are committed to helping customers find the right products for their homes, gardens, and outdoor lifestyles.
Edelgran – Carefully Selected Products for Better Outdoor Living.